MILLIE GROUP
Mobile App Feature Redesign
Company | Millie Group
UX Research/Design
Prototyping
Centralized Platform
Our mission with Coursera: Find out why users lack interaction with upcoming study prep and Events
The Millie Group, a leading provider of SAT prep, events, and counseling services for students, faced a critical challenge: a notable lack of student engagement with their offerings. In response to this challenge, my team embarked on a UX design project aimed at understanding the root causes of low engagement and devising effective solutions to address them.
My Role
As a key member of the UX design team for the Millie Group project, my role encompassed multifaceted responsibilities, including designing the dashboard interface, facilitating stakeholder meetings, and conducting user interviews. Through my contributions, I played a pivotal role in shaping the project's direction and ensuring alignment between user needs and design outcomes.
Dashboard Design:
My primary responsibility involved designing the dashboard interface for the centralized platform aimed at enhancing student engagement and streamlining event scheduling processes. Leveraging my expertise in UX design principles and tools, I crafted an intuitive and visually appealing dashboard that prioritized user accessibility and functionality.
Stakeholder Meetings:
Recognizing the importance of stakeholder input in driving project success, I took a proactive approach in organizing and facilitating stakeholder meetings. These sessions served as crucial forums for aligning project objectives, gathering feedback, and fostering collaboration between various stakeholders, including Millie Group leadership and project team members.
User Interviews:
A cornerstone of our user-centered design approach, conducting user interviews was another key aspect of my role. Drawing upon my interpersonal skills and empathetic understanding of user perspectives, I crafted interview protocols and engaged with students and counselors worldwide to glean insights into their workflows, preferences, and pain points.
Impact:
By fulfilling these diverse responsibilities, I contributed to the development of a comprehensive UX design solution that effectively addressed the challenges faced by the Millie Group. My role in designing the dashboard, facilitating stakeholder meetings, and conducting user interviews underscored my commitment to driving user-centric innovation and delivering tangible value to our clients.
Research Methodologies
| Our Research Phases | ||
|---|---|---|
| ✓ User Surveys | ✓ User Interviews | ✓ Competitive Analysis |
| ✓ Usability Testing | ✓ Discovery Phase | ✓ Research Phase |
| ✓ Analysis | ✓ Design/Testing | ✓ Implementaion |
Discovery Phase
During the initial phase of the project, we conducted extensive research to uncover the underlying issues contributing to the lack of student engagement. Our investigations revealed a crucial finding: students were largely unaware of the events offered by the Millie Group due to ineffective communication channels. Despite Millie Group's reliance on email communication, interactive engagement remained elusive, thwarting their efforts to garner significant traction within their target demographic. Delving deeper into the problem, we unearthed a twofold challenge: not only were students failing to engage, but school staff also lacked an effective means to communicate event information to students, exacerbating the issue. Counselors found the event scheduling process arduous and time-consuming, further impeding their ability to facilitate student involvement.
“I enjoy using Coursera to browse for types of classes that are available, but there weren’t really suggestions catered to me.”
User 2
Coursera Interview 1
Challenges Identified
Millie Group preferred to contact their users through emails since they didn't have an interactive platform however, these attempts failed and they did not receive enough engagement from their targeted audience.
Resulting in.
- Limited student awareness of events.
- Ineffective communication methods, particularly relying solely on email.
- Frustrations among school staff regarding event scheduling processes.
Solution Design
In response, we embarked on a transformative initiative to address these systemic challenges. Our solution? The development of a centralized platform designed to streamline event dissemination and access for students, while also empowering counselors with efficient event scheduling capabilities, including the coordination of college prep courses.
Formulating Problem Statements
Our strategic approach commenced with a comprehensive analysis of the competitive landscape, scrutinizing competitor platforms, user engagement patterns, and feedback. This scrutiny unveiled a common thread among competitors: the integration of interactive platforms facilitating seamless interaction between students and educators, coupled with intuitive and visually appealing interfaces.
Problem Statement
Laura requires a streamlined learning experience tailored to her career advancement goals. Specifically, she needs a personalized skill recommendation system integrated with advanced filtering options to efficiently discover relevant courses aligned with her professional aspirations and accommodate her busy schedule.
Meet Laura Our Persona!
Competitive Analysis and User Flows
Augmenting our qualitative research, we conducted a comprehensive competitive analysis to glean insights from industry peers. By scrutinizing competitor offerings and dissecting user flows, we identified best practices and areas for differentiation.
Sketching and Wireframing
Turning your dreams into reality
Translating insights into tangible design concepts, we engaged in iterative sketching and wireframing sessions. These collaborative exercises fostered creativity and consensus within the team, allowing us to explore diverse design directions and iterate on interface elements.
Prototyping and Testing
Developing a mid-fidelity prototype, we prioritized realism and usability. Through rigorous usability testing, we validated our design assumptions and iteratively refined the prototype based on user feedback. This iterative approach ensured that our solution resonated with users and addressed their pain points effectively.
Final Product
Personalized Courses
It takes just a few moments to integrate with our platform, and the results are outstanding.
Flexible Filtering System
Whether you're just starting out or have hundreds of clients, we've got a plan for you.
P New Search Options
Our team is trained to give you the very best services every time. We're really friendly, too.
Various Recamendations
We offer a variety of pricing options, so you can find the perfect plan for your budget.
Refinement/Final Results
Based on the feedback from our initial testing we did some iterative refinements, driving enhancements to user flows and interface elements. By embracing a cyclical process of prototyping and testing, we iteratively honed our design solution to achieve optimal user satisfaction and engagement. Resulting in our final product.
This final product resulted in a polished prototype that seamlessly addressed user needs and pain points. Our data-driven approach, anchored in comprehensive research and iterative design, culminated in a solution that resonated with users and positioned Coursera as a leader in online education.
